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How to Enter



Follow these simple steps to help complete your entry.


Design Brief


Read the design brief carefully and make sure you understand what the task is asking of you. It’s a good idea to highlight the keywords in the brief.

This year we want you to celebrate your hero by designing them an outfit that embodies your interpretation of sustainability. Wool should be the hero fibre, making up at least 70% of the outfit, comprising up to 4 pieces.


Deliverables for each category





Annotated illustration


Annotated illustration
End-user profile
Creative statement


Annotated illustration
End-user profile
Creative statement
Technical sketch


Annotated illustration
End-user profile
Creative statement
Technical sketch


Learn about wool


The Woolmark Company's online Wool Appreciation Course provides all the information you need to build a solid understanding of wool, including:

  • wool’s properties and benefits
  • the wool supply chain
  • recent technological innovations in wool

This in-depth introduction provides a solid framework of knowledge and understanding about the wool fibre from its production on-farm and the inherent benefits of the fibre, right through to the manufacture of wool and exciting fibre and fabric innovations within the wool industry.

By completing the Wool Appreciation Course, you will develop functional knowledge and skills in the sourcing, manufacturing, use and care of wool, which will help facilitate the successful selection, management and application of the wool fibre.

All the knowledge gained from the course will equip you with the information needed to complete your entry.




View the resources section on your dashboard to explore the many videos, worksheets and templates to help complete your entry. Some of these resources include:

  • End-user profile
  • Illustration
  • Technical sketch (Senior and Aspiring categories only)
  • Annotation
  • Creative statement (recommended 500 words)
  • Videos



Before submitting your entry, check to see you have met our entry requirements:

checkbox.pngDoes your end-user profile clearly convey the style and requirements of your chosen hero?

checkbox.pngIs your outfit design new, innovative and creative?

checkbox.pngDoes your outfit design clearly embody your interpretation of sustainability and is fit for purpose? 

checkbox.pngHave you selected appropriate wool materials and innovations for your designs?

checkbox.pngDo your annotations:

  • identify and reference your interpretation of sustainable design for your hero? 
  • identify each of the garments that make up the outfit?
  • identify the wool materials and wool innovations, as well as other fibres or materials used for each garment?
  • identify the woven and knitted fabrics used?
  • identify which Woolmark logo would be applied to each garment?

checkbox.pngDoes your creative statement explain the design concept and demonstrate an understanding of wool materials and innovations used in your design?

checkbox.pngDo you have all elements of your submission as displayed in Step 1?

If you have selected ‘yes’ to all these points, you're ready to submit your entry.