Properties of Wool
Wool is the most reused and recycled fibre
Fire Resistant
UV Resistant
Wrinkle Resistant
Innovative
Naturally Breathable
Naturally Elastic
Easy to care for
Stain Resistant
Warm and Cool
Odour Resistant
Soft on Skin
100% Natural
100% Biodegradable
100% Renewable
THE WOOLMARK LOGO

Wool Processing
Product Innovations
Product Innovations
We drive uptake in new wool applications to promote reduced-impact end garments, offering brands and their customers an innovative edge.
Processing Innovations
Processing Innovations
We work with early-stage processors through to end garment makers to drive adoption of cleaner wool processes and technologies.
Sustainability in the supply chain
On farm
Australian woolgrowers work to preserve, protect and improve the natural resources of their farms; the waterways, valleys and hills, and native plants and animals. From feed supplements for sheep to improving a wool-growing property’s natural capital, discover what happens on farm to mitigate environmental impact in the Australian wool industry.
Supply chain
The latest sustainable innovations in wool processing focus on forward-thinking supply chain practices, from knitting technologies with minimised waste, to chemical free water resistant Optim spinning technology for fashion, sports apparel, protection wear and automotive industries.
Using wool
Wool garments are amongst the longest kept in the wardrobe, often living on through re-sale or change of ownership. Our Wardrobe Study investigates more than 1000 consumers from across the world. Wool can offer solutions to reduce our impact on the environment in the use phase through needing to wash less, and keep longer in our closets.
End of life
100% wool fabrics can biodegrade by 95% after 15 weeks of burial in soil but the rate varies with soil, climate and wool characteristics. Synthetic fibres, on the other hand, can be extremely slow to degrade and significantly contribute to the world’s overflowing landfills and microplastic pollution. Learn more about how wool can reduce microplastic pollution and why the lifecycle of textiles from cradle-to-grave needs to be considered in sustainability ratings.