100% natural, renewable and biodegradable, Australian Merino wool is famous worldwide for its next-to-skin softness, strength, innate versatility and technical benefits. Australian Merino wool's versatility extends from high-end luxury fashion to high-performance activewear, accessories, homewares and everything in between.
Get a closer look by clicking on the dots on the image below.
Warm and cool
So it helps you stay warm when the weather is cold, and cool when the weather is hot.
Naturally elastic
Merino wool clothing is ideal to wear when exercising.
Soft on skin
Merino wool feel soft and luxuriously gentle next to your skin.
UV resistant
Merino wool absorbs UV radiation providing protection from the sun.
Fire resistant
Wool’s inherent chemical structure makes wool naturally flame resistant.
Odour resistant
Merino wool can absorb moisture vapour which means less sweat on your body.
Stain resistant
Merino wool fibres have a natural protective outer layer that helps prevent stains from being absorbed.
Recyclable
Wool is the most reused and recycled fibre
100% natural
Wool is grown year-round by Australia's 68 million sheep.
100% biodegradable
Wool naturally decomposes in the soil in a matter of years.
The complex chemical structure of a wool fibre is what allows it to have so many inherent benefits.
This 3D animation showcases the makeup of the fibre and demonstrates why wool is one of the world's most technically advanced fibres.
Learn More at Woolmark.com
Wool fibre facts & benefits
100% natural, renewable and biodegradable, Australian Merino wool is famous worldwide for its next-to-skin softness, strength, innate versatility and technical benefits. Australian Merino wool's versatility extends from luxury fashion to high-performance activewear, accessories, homewares and everything in between.
