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The Wool Fibre

100% natural, renewable and biodegradable, Australian Merino wool is famous worldwide for its next-to-skin softness, strength, innate versatility and technical benefits. Australian Merino wool’s versatility extends from high-end luxury fashion to high-performance activewear, accessories, homewares and everything in between.  

Get a closer look at the benefits of wool by clicking on the image below.

Warm and cool

So it helps you stay warm when the weather is cold, and cool when the weather is hot.

Naturally elastic

Merino wool clothing is ideal to wear when exercising.

Soft on skin

Merino wool feel soft and luxuriously gentle next to your skin.

UV resistant

Merino wool absorbs UV radiation providing protection from the sun.

Fire resistant

Wool’s inherent chemical structure makes wool naturally flame resistant.

Odour resistant

Merino wool can absorb moisture vapour which means less sweat on your body.

Stain resistant

Merino wool fibres have a natural protective outer layer that helps prevent stains from being absorbed.

Recyclable

Wool is the most reused and recycled fibre

100% natural

Wool is grown year-round by Australia's 68 million sheep.

100% biodegradable

Wool naturally decomposes in the soil in a matter of years.

The complex chemical structure of a wool fibre is what allows it to have so many inherent benefits. 

This 3D animation showcases the makeup of the fibre and demonstrates why wool is one of the world’s most technically advanced fibres.

VIDEO
Discovering Wool

Learn More at Woolmark.com

Wool fibre facts & benefits

100% natural, renewable and biodegradable, Australian Merino wool is famous worldwide for its next-to-skin softness, strength, innate versatility and technical benefits. Australian Merino wool's versatility extends from luxury fashion to high-performance activewear, accessories, homewares and everything in between.

Learn More